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Apples iTV | iTV Box | iTV

The iTV box offers an HDMI port that can be used to control modern HD televisions.

Apple's iTV

iTV is the code-name for a set-top box being developed by Apple Computer for release in the first quarter of 2007.

iTV will resemble the Mac mini in form, but will be half the height, and will enable content to be streamed from any computer running Mac OS X or Microsoft Windows with iTunes onto a household television.

Apples ITV

Apple plans to sell
iTV
for US $299.

The iTV was previewed as a teaser at 'It's Showtime!' , a special event hosted by Apple CEO Steve Jobs at the Yerba Buena Center for the Arts Theater in San Francisco, California on September 12, 2006.
Jobs introduced the product with the line "One last thing...", which is a variant of his phrase "One more thing..." which he is fond of using for introducing the most anticipated (and speculated) product or service, adding a climactic end to his speeches. In his introduction, Jobs elaborated,

You can take a movie, download it to a computer, put it on your iPod. But what about that big flat screen TV you just bought last weekend? You need a box to drive that big screen TV. How’s the box going to talk to the computer? Do I want to string cables throughout my house? So I’m going to talk to it using wireless network, to get the content from the computer to the box, from the box to the TV.

iTV is likely to sport a "Front Row 2.0" interface, and tight integration with Apple's new Mac OS X 10.5 Leopard. In direct competition is the Microsoft Xbox 360, which will be able to download and rent movies via the internet by November 22, 2006.

It is rumored that the iTV will sport other features, such as a built in DVR feature, or even Live TV, but this is highly unlikely. Like the iPod, the iTV will start out as a mainly recorded media device, such as available for the iPod. Of note: rumors have been around recently suggesting a phone/iPod combination. If so, this product would mean that the iPod would no longer be a handheld device for just recorded media, opening the gate for other products like the iTV to have other features like Live TV. A special service would be needed to power these features though, and so would have to span across Apple's entire product line, from the Mac to the iPod to the iTV.

The Apple iTV has opened of a third "digital living room" sector for Apple expanding the company from its successful Apple Mac and iPod/iTunes sectors. With the Apple iTV on the horizon many have wondered if Apple will produce an Apple TV to compliment the device.

Source: Wikipedia and company press releases

 

Apples iTV | iTV Box | iTV